Luxe Beauty-Repackage and Rebrand Rollout

The Process:

Luxe Beauty is a heart-driven brand on a mission to create pure, health conscious and luxurious skincare created by master chemists, and founded by microbiologist and chemist, Jane Graves. To support Luxe's meaningful mission, the brand was seeking to do a gradual makeover of its packaging and branding. Luxe Beauty wanted a photographer who could accurately capture their elegant designs as the brand had not found a photographer before who could accurately convey Luxe's complex metallic and reflective products.

The Results:

With our keen eye for detail and mastery of reflections, we delivered a gallery mixed with ecommerce and stylized product photos to replace Luxe Beauty's old content on its various digital channels, with special attention to its website as we worked in tandem with a developer to support Luxe's website relaunch. Luxe Beauty's rebrand is ongoing as they're launching it in segments.